Our Giving Back Promise, Spelled Out Clearly

A portion of proceeds supports a good cause.

I've read that sentence on a hundred product pages and it means nothing.

A portion could be a nickel. Proceeds could mean profit after every expense the

company decides to count. Good cause is not a name. You cannot check any part of it.

So here's ours, written the way I'd want to read it.

 

The promise

Luveda Care donates [X]% of net sales from every Botanical Collagen Mask,

 on every channel, from day one.

 

Not profits. Net sales. That distinction is the entire game, and it's why most giving back claims are worth so little. Profit is a number a company controls. Salaries, marketing, packaging, shipping,

 

my own time  all of that comes out before "profit" exists, and a small brand in its first year can easily have no profit at all. A promise tied to profit can legally pay out zero while the banner stays up on the site.  Net sales is what you paid, minus returns and discounts. It doesn't care whether we had a good year.

 

In plain numbers: on a [$XX] jar, that's roughly [$X.XX] per jar going out.

 

What counts

• Which products: every Botanical Collagen Mask sold. Right now that's the entire catalog, so it's every sale we make.
• Which channels: Amazon and luvedacare.com both. A donation promise that quietly applies to one storefront and not the other isn't a promise.
• What's excluded: returns and refunds come out of the total, because we didn't keep that money either. Shipping and sales tax aren't included, since neither is ours to give.
• Any cap? [No cap / capped at $X,XXX annually  confirm before publishing.]

 

When it goes out

Donations are sent [quarterly / monthly confirm], and the first one goes out [date].

I'd rather commit to a schedule than say "ongoing." Ongoing is another word that can't be checked.

 

How you can verify it

Every donation gets posted here on the blog with:

• the period it covers
• the amount sent
• the receipt or acknowledgment from the recipient

If a quarter goes by and there's no post, the promise is broken and you should say so publicly. I'm putting that in writing because a commitment nobody can audit isn't a commitment.

 

Who receives it

We've chosen a nonprofit partner and we're finalizing the agreement now.

I'm not naming them in this post, and I want to be direct about why: the terms aren't signed yet. Announcing a partner before the paperwork is done means either putting their name on a promise they haven't agreed to, or quietly changing the story later. Both are exactly the kind of thing this post exists to argue against.

The name goes up here the day the agreement is in place, not before.

 

What this promise is not

It's not a reason to buy the mask. Buy it because the ingredients hold up. If the product is mediocre, the donation doesn't fix that, and you should be suspicious of any brand leading with its charity work instead of its formula.

 

It's not more efficient than donating directly. If your goal is to move money to a cause, give to the cause. You'll do more good per dollar than routing it through a jar of skincare. I'd rather say that plainly than pretend otherwise.

 

It's not a percentage of "proceeds." See above. I'm not using that word.

 

Quick answers

Does this apply to sale prices and discounts? Yes. The percentage comes off net sales, so a discounted jar donates a little less. It doesn't donate nothing.

 

What happens if a quarter's total is tiny? It still goes out. A small donation posted honestly is better than a small donation held back until it looks impressive.

 

Can I see the actual receipts? That's what the quarterly posts are for.

 

Will the percentage change? If it ever does, I'll post the change and the reason, and it won't be applied retroactively to something I already promised.

 

Please visit luvedacare.com for more details